1. Directing initiates action: The other functions of management prepare a set-up base for action, but directing initiates action in the organisation.
2. Directing takes place at every level of Management (Pervasive): Every manager from top executive to supervisor performs the function of directing.
3. Directing is a continuous process of supervision, communication, leadership and motivation. It continues throughout the life of the organisation.
4. Directing flows from top to bottom: It is initiated at the top level and flows to the bottom through organisational hierarchy.
