Marketing management means management of the marketing functions. It is the process of organising, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organisational goals.
Thus, marketing management process involves:
1. Choosing a target market: e.g., a manufacturer may choose to make ready-made garments up to the age of 5 years for children.
2. Creating demand and attracting more customers in target market : To increase the number of customers by analysing their needs, wants etc.
3. Creating superior value: To make the product better than competitors products for customers.
