Shyam bought a pain relieving ointment after seeing it being displayed in the chemist’s shop.

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asked Feb 2, 2018 in Business Studies by Rohit Singh (61,782 points) 35 133 354

Shyam bought a pain relieving ointment after seeing it being displayed in the chemist’s shop. The ointment tube was packed in a cardboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.

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answered Feb 2, 2018 by sameer (82,980 points) 5 11 37
edited Feb 2, 2018 by sameer

Different levels of packaging of the pain relieving medicine are: Ointment tube:Primary packaging Cardboard box: Secondary packaging]

Functions of packaging: 
(i) It helps in product identification.
(ii) It helps in protection of the product from spoilage, breakage, leakage damage etc.
(iii) It facilitates use of the product to the consumers through appropriate sizes and shapes.
(iv) It helps in promotion of the product as a good package attracts the attention of the people at the time of
purchase.

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