Question

Sindhu Ayurved Ltd, a new and leading manufacturer of herbal and ayurvedic medicines and grocery products has captured a large share of the market in a short span of time. The Research and Development (R&D) departmentof the company spends considerable time and effort in developing eco friendly, chemical free and healthy alternatives for a variety of products of daily use, like toothpaste, biscuits, noodles, soaps, shampoos and detergents etc.\ Their business orientation differs from competitors who are short sighted and serve only consumer’s needs. Instead Sindhu Ayurved Ltd.considers larger issues of long term social welfare, paying attention to social, ethical and ecological aspects of marketing.
(i) Identify and explain the marketing management philosophy adopted by Sindhu Ayurved Ltd.
(ii) State any two values that are being promoted by the company.

Answer 1

(i) Societal marketing philosophy:
. It holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term wellbeing of the consumers and the society is taken care of.
. It is the extension of the marketing concept as it supplements the concern for the long-term welfare of the society.
(ii) Values that are being promoted by the company are:
(a) Fulfilling social responsibility/ Concern for the society
(b) Concern for health
(c) Sensitivity towards the environment