(i) The Manchester made cloth carried a label with 'Made in Manchester' written in bold. This assured the buyers of the quality of the cloth.
(ii) The British manufacturers used images of Indian Gods and Goddesses on the labels. It symbolized the divine approval for the commodity' It also created familiarity with the Indian buyers.
(iii) Manufacturers got calendars printed with the images of Gods and the advertisement of their products advertisements make products appear' desirable and necessary.
The calendars were seen on the walls of hotels, tea shops, households, etc. These are used even by people who could not read.
(iv) Images of historical characters and heroes from the past were also displayed on calendars thus sending the message that the product was as worthy of respect as were these respectable characters.
(v) The Indian manufacturers printed the image of Bharat Mata and a nationalist message on the labels. They also printed 'Made in India' on the labels thus appealing to the nationalist sentiments. Most of the baby products carried the image of Lord Krishna to appeal to the religious sentiments.
