The Advertisements helped in creating new consumers for the British products:
(i) Advertisements made a product appear desirable and necessary and created new needs. When Manchester industrialists began selling cloth in India, they put a label on cloth bundles. The label made the consumer familiar with the name of the company, the place of manufacture and quality of goods. When they saw the label, the consumer was confident about buying the cloth.
(ii) The labels also had images of gods and goddesses, which showed that the product had the divine approval of the Gods being sold.
(iii) They also started printing calendars, which were hung in the houses of poor, tea shops and in offices. Even people who could not read could see the images. These people could see the advertisement for the entire year.
