It is said that media is often controlled by business houses. Media does what these business houses wish. At times, it is in the interest of these businesses to focus on only one side of the story. Media is in the constant need of money. Hence, it is essential for media to get linked, it is with advertising groups. In such a situation it is difficult for media to report against people who give them advertisements. Its close links to big business houses snatches its independence. It has to do as per the wishes of these business houses, Media also tends to focus on a particular aspect of a story because they believe this makes the story interesting. One thing more, if they want to increase public support for an issue, they often do this by focusing on one side of a story. Thus,it is difficult to say that media is independent.
