Branded products cost much more than those sold loose. It is because they include the costs of packaging and advertising. Whatever may be the reason, it is veiy difficult almost impossible for the large majority of people to buy such costly/branded products. Only a small group of high class people, say wealthy people can afford to buy them. Here, the principle of equality is ignored. Advertising a product is a costly affair. Only large companies can get their products advertised. So far small businessmen are concerned, they find it difficult to advertise their product because their income is small. They often have to sell their products in weekly markets and neighbourhood shops. Here, also the principle of equality is marred.
