Consumer movement can be effective :
(i) The consumer movement is generally a result of dissatisfaction of consumers over unfair practices in a market place.
(ii) Consumer movement becomes successful only with participation of people.
(iii) Consumers have to be conscious of their rights and duties while buying goods and services.
(iv) Consumers have to be together and create awareness among other people as well.
(v) For example in the 1960 there were food shortages and black marketing and adulteration of food.
This resulted in strong consumer movement.
