The consumer movement arose due to the following factors
(i) Dissatisfaction of consumers, as many unfair practices were being indulged by the sellers like short weighing, black marketing, adulteration, etc.
(ii) There was no legal system available for consumers to protect them from exploitation in the marketplace.
If consumers were not happy with a particular brand, product or shop, they generally avoid buying that brand or product or would stop purchasing from that particular shop.
(iii) It was presumed that it was the responsibility of consumers to be careful while buying a commodity or availing of a service.
