1. Primary Package : refers to the product’s immediate container e.g. toffee in a wrapper, a match box.
2. Secondary Package: refers to additional layers of protection that are kept till the product is ready for use e.g. a Colgate toothpaste usually comes in a card board box.
3. Transportation Package: refers to further packaging components necessary for storage, identification and transportation e.g. package of toffees are put into corrugated boxes for storing at a manufacturer’s warehouse and for transportation.
Functions of Packaging
1. Product Identification: Packaging helps in identification of the product.
2. Product Protection: The main function of the packing is to provide protection to the product from dirt, insects and breakage.
3. Convenience: It provides convenience in carriage, stocking and in consumption.
4. Product Promotion: Packaging simplifies the work of sales promotion.
Advantages of Packaging
1. Rising standards of Health and Sanitation : The people are becoming health conscious so they like to buy packed goods. The reason is that the chances of adulteration in such goods are minimised.
2. Innovational Opportunity: With the increasing use of packaging more innovational opportunity becomes available in this area for the researcher.
3. Product Differentiation: Packaging is helpful in creating product differentiation. The colour, material and size of the package makes differences in the quantity of the product.
