Convenience products refer to those products that are purchased frequently, immediately and with minimum time and effort.
The following are the characteristics of a convenience product.
(i) Such products are easily available at convenient places with minimum time and effort wastage.
(ii) Convenience products are consumed frequently and have a continuous demand. Generally, the essential commodities come under the category of convenience products.
(iii) They are available in small units and low and standardised prices.
(iv) The competition in the market for such products is high. Thereby, heavy advertising is required for these products.
