Packaging refers to the process of developing and designing the container for a product. A good packaging has the following advantages.
(i) It enables differentiation and identification of a product from other products.
(ii) It acts as a promotional tool. Use of colours, pictures, symbols in packaging helps in attracting the customers.
(iii) Appropriate packaging contributes to the convenience in handling the product.
(iv) It helps in protecting the quality of the product from any kind of damage. It helps in avoiding any kind of spoilage, breakage, etc. particularly at the time of storage and transportation.
