Question

Distinguish between convenience product and shopping product.

Answer 1

Basis of Difference	Convenience Product	Shopping Product
Demand	Convenience products have a continuous and frequent demand.	Shopping products have a relatively less frequent demand.
Nature of Products	Essential commodities come under the category of convenience goods.	Generally, such goods are durable in nature
Unit of Purchase and Price	These products are available in small units and have low unit price. Thereby, such products have low profit margin.	These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high.
Nature of Purchase	Such products are brought impulsively without devoting much time and effort.	Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product.
Example	Ice-creams, medicines, newspaper, stationary items.	Jewellery, furniture, clothes, etc.