Question

Differentiate between Objective & Strategy: -

Answer 1

Basis of difference	Objective	Strategy
1. Meaning	An objective is the end towards which all activities of the organisation are directed.	A strategy is a comprehensive plan formulated to achieve an objective.
2. Main element	An objective need to be expressed in measurable terms and is to be achieved within a given time period	The business environment needs to be taken into consideration whenever a strategy is formulated.