A consumer is also responsible for safeguarding his own interest and to protect himself from exploitation. The following are some of the responsibilities of a consumer.
(i) Awareness: A consumer should be well aware of the availability of various goods and services so that he can choose carefully and wisely.
(ii) Looking for Quality Marks: A consumer must always look for the quality certification marks before the purchase of goods such as ISI in case of electrical goods, AGMARK in case of agricultural goods, etc.
(iii) Asking for Cash Memo: A consumer should always ask for cash memo or bills for the goods and services purchased. The bill acts a proof of purchase and can be used for future references.
(iv) Reading Labels: Labels on goods provide information regarding price, weight, expiry date of the product. The labels must be read carefully.
(v) Honest Transactions: A consumer must always choose legal dealings and discourage illegal trade practices such as black marketing and hoarding.
(vi) Ensure Safety: A consumer must carefully read the manuals and instructions provided by the manufacturer so as to ensure safe use of the product.
(vii) Filing Complaint: In case the product is found defective or any deficiency is found in the quality of the product, a complaint must be filed in the appropriate forum.
(viii) Consumer Societies: Consumer organisations and societies must be formed to work towards consumer education and awareness.
(ix) Environment Protection: The consumers must also work towards environment protection by avoiding wastes, pollution, etc.
